Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure. In Pakistan people mostly use random hashtags to know the latest news.
Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?
As we all know, social media has the ability to be a major source of traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.
How Do You Increase Social Media Traffic?
Well my opinion is YES as a professional pakistani blogger . I work hard on this to get local audience to tech them basic guides. For this social media plays an important role same as website plays important role to get social media audience.
Increasing your social media traffic happens when you engage and build relationships on each network. Being readily available for customers, brand loyalists and potential buyers it helps you nurture these people through the purchasing process
This week #Facebook rolled out a new Snooze feature that allows you to essentially temporarily mute people or pages in your feed. That means I could have muted all my friends who were attending the big bash for a few days without unfollowing them or unfriending everyone.
— Sarmad Gardezi (@SarmadGardezi) December 17, 2017
Each social network is different, but to get an immediate boost in your social traffic, there are some steadfast rules to follow for all your social channels. Remember that your content says everything about your brand, so make sure your blog posts, case studies or infographics go above and beyond to make the social sharing aspect greater.
1. Inspire Your Audience With Visuals
First impressions are essential. We always say “Don’t judge a book by its cover,” but more times than not, visuals help us make decisions. In fact, Adobe’s Q4 2013 Index showed social media posts with images create 650% more engagement than text posts.
2. Migrate Instagram Audience
On social media, you have to use visuals to drive traffic to your website. One of the best avenues for visuals continues to be Instagram. With more than 80 million photos and videos shared each day, there’s a lot of competition.
Videos are becoming a major way of consuming information online. You should create interesting videos around your niche and distribute on different platforms like YouTube, Vimeo, Facebook, Instagram etc. . . . #Videos #Blogging #Vlogging #blogger #blogginglife #bloggerlife #images #pictures #digitalnomad #laptoplifestyle #onlinebusiness #business #entrepreneur #blogposts #writers #blog #makemoneyblogging #makemoneyonline #communication
Try to use more and more viral hashtags in your posts to that it would get viral to pakistani audience. If you are using Business account, then you should tags multiple people so that their friends can also get engaged in your post.
Provide awesome visuals that not only stand out, but speak volumes about you, your product and your story. The best visuals on social media tend to include:
- Vibrant colors and well-designed layouts
- High-level photography
- Visuals telling stories
- Visuals showing products or services in a new light
- Consistently on point and well-planned
3. Make Your Content Easily Shareable
Every marketer or business owner by now should know the importance of being mobile friendly. Data from ComScore showed in 2013, 65% of time spent on social media was through a mobile device. Almost 40% of news content was read on a mobile device compared to a desktop.
4. Improve Your SEO
While you want it to be easy for readers to share your content, you also need to ensure your content is being shared correctly and effectively. Digital marketing has grown immensely, which means at some point you have to consider upping your search engine optimization (SEO) best practices.
In the most basic terms, integrating SEO best practices into your content can help you:
- Improve online visibility
- Generate more sales/leads
- Strengthen your brand’s authority and domain
- Connect with your direct audience
- Increase your social media traffic
5. Encourage Inbound Links
While SEO best practices can help your website, you can use social media as a useful tool as well. Once you start to build up your quality of content, you’ll encourage external sites to link to your site with social media.
Try to get engage with your audience by helping them answering them in comments etc so that they find you more helpful and want to get engage with you in future for any help.